{"product_id":"blue-ocean-strategy-w-chan-kim-renee-mauborgne","title":"Blue Ocean Strategy | W. Chan Kim \u0026 Renée Mauborgne","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eBlue Ocean Strategy\u003c\/strong\u003e by \u003cstrong\u003eW. Chan Kim and Renée Mauborgne\u003c\/strong\u003e presents a strategic approach to creating new market opportunities rather than competing directly in crowded markets. The book explains how businesses can pursue innovation, create new demand and develop differentiated value propositions instead of fighting for existing customers.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAuthors: \u003cstrong\u003eW. Chan Kim \u0026amp; Renée Mauborgne\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eInternationally recognized business strategy book\u003c\/li\u003e\n\u003cli\u003eExplores creating uncontested market space\u003c\/li\u003e\n\u003cli\u003eFocuses on innovation and value creation\u003c\/li\u003e\n\u003cli\u003eStrategies for differentiating a business from competitors\u003c\/li\u003e\n\u003cli\u003eUseful for entrepreneurs, managers and business students\u003c\/li\u003e\n\u003cli\u003ePractical concepts for developing new market opportunitie\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"readlist.pk","offers":[{"title":"Default Title","offer_id":54527288803601,"sku":null,"price":1340.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9919\/3361\/files\/lv_0_20260901002853.jpg?v=1788345150","url":"https:\/\/readlist.pk\/products\/blue-ocean-strategy-w-chan-kim-renee-mauborgne","provider":"Read List","version":"1.0","type":"link"}