Blue Ocean Strategy | W. Chan Kim & Renée Mauborgne

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne presents a strategic approach to creating new market opportunities rather than competing directly in crowded markets. The book explains how businesses can pursue innovation, create new demand and develop differentiated value propositions instead of fighting for existing customers.

• Authors: W. Chan Kim & Renée Mauborgne
• Internationally recognized business strategy book
• Explores creating uncontested market space
• Focuses on innovation and value creation
• Strategies for differentiating a business from competitors
• Useful for entrepreneurs, managers and business students
• Practical concepts for developing new market opportunitie