Ten Rules for Strategic Innovators: From Idea to Execution by Vijay Govindarajan & Chris Trimble

How do established companies turn bold ideas into successful new businesses?

Ten Rules for Strategic Innovators explains how organizations can pursue breakthrough growth while continuing to run their existing businesses. Vijay Govindarajan and Chris Trimble draw on research into major corporate innovation initiatives to identify the challenges that can make or break new ventures.

The book focuses on three essential tasks: forgetting outdated assumptions, borrowing resources from the core business, and learning how to succeed in uncertain markets. A practical read for entrepreneurs, business leaders and anyone interested in strategy and innovation.